False Fronts
Published on Wednesday, April 13, 2016
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Why must beauty be more than skin deep? Why be genuine when fake is more appealing? I’m just talking about buildings here. Modest little buildings occupied by business owners who want their establishments to appear impressive, professional and well-established, so they “put up a front,” literally, to claim that image.
What would you do if you found yourself the first storekeeper to arrive with a wagon full of goods at a new frontier town growing near the latest gold strike? Celebrate, because you would be destined to make a lot more money off of that gold than most of the miners, who lacked the foresight to bring adequate tools and food. They will have to buy from you, at any price you choose.
First, ..